"[Donald Kelley] said that the conservation outcomes of the competition had been far greater than he had predicted." Read here.

"With lifestyles ranging from über­environmentalist to highly consumptive, each family was able to bring its footprint down by at least 30 percent." Read here.

"BrainShift has also assigned characters -- such as El Oso and Ten Pin -- to represent each challenge." Read here.

"But a third key message that we lean on...is that you can have a good time doing it." Download here.

The Energy Smackdown is an energy efficiency pilot program that was created in 2007 by the BrainShift Foundation to demonstrate the impact of game play on behavior. With $200,000 in funding from utilities and foundations and volunteer help, the Energy Smackdown achieved reductions in the target population (residential rate payers) of 14% for electric power and 17% for natural gas over one year. These results are 2-3 times what is expected for programs of its type. For information on the next phase of the Energy Smackdown, check us out at b.shift.org or send us an email at info@bshift.org.